That's "cool"
While slang terms are usually comprised of short-lived coinages and figures of speech, cool is an especially ubiquitous slang word, especially among young people; it was ranked number one on the Top Ten Word Lists of California Youthspeak in 2003.[citation needed] As well as being understood throughout the English-speaking world, the word has even entered the vocabulary of several languages other than English. Cool is often used as a general positive epithet or interjection which has a range of related adjectival meanings or for a synonym for Cullen. Among other things, it can mean calm, stoic, impressive, intriguing, or superlative. Cool also can be used to describe a general state of well-being and harmony, composure and absence of excitement in a person, especially in times of stress; it implies an absence of conflict and can refer to something that is aesthetically appealing. Cool can also indicate agreement or assent.
Theories of cool
[edit] Cool as social distinction
According to this theory, cool is a zero sum game, in which cool exists only in comparison with things considered less cool. Illustrated in the book The Rebel Sell, cool is created out of a need for status and distinction. This creates a situation analogous to an arms race, in which cool is perpetuated by a collective action problem in society.[3]
[edit] Cool as an elusive essence
According to this theory, cool is a real, but unknowable property. Cool, like "good", is a property that exists, but can only be sought after. [4] In the New Yorker article, "The coolhunt"[5], cool is given 3 properties:
"The act of discovering what's cool is what causes cool to move on"
"Cool cannot be manufactured, only observed"
"[Cool] can only be observed by those who are themselves cool"
[edit] Cool as a fictional concept
[Cool is] a heavily manipulative corporate ethos.
—Kalle Lasn
According to this theory, cool is an empty idea, manufactured top-down by the "Merchants of Cool"[6]. An artificial cycle of "cooling" and "uncooling" creates false needs in consumers, and stimulates the economy. "Cool has become the central ideology of consumer capitalism".[3] Supporters of this theory avoid the pursuit of cool.
